The brief
Give the travel ideas a place to grow.
A tailor-made holiday begins with possibilities, not a fixed product list. Perfect Journeys needed to show the breadth of trips it could plan while giving people a simple way to ask for advice.
The website also had to work as a shared project. Marie was shaping the travel copy, itineraries and image choices, so the page layouts needed to be useful while that content grew.
The build
Reusable pages with a personal feel.
We developed the site structure and made templates for regions and individual destinations. A country page could then provide a starting point for another itinerary, instead of being rebuilt each time. As Marie filled out the pages, we worked through typography, colour, icons, spacing and mobile presentation with her.
The finished site offers several ways in: visitors can browse destinations, look at styles of travel or read about Perfect Journeys before getting in touch. The contact form provides a direct route to an enquiry.
The result
A live site Marie can keep building on.
Perfect Journeys now has a live website that presents its approach to tailor-made travel and gives its growing destination content a consistent structure. The destination and country pages link visitors from broad inspiration towards a conversation about their own plans.
It was a collaborative build. Marie developed the specialist travel content, while Brand Aspect built and refined the website around it.