An old logo on a form or an out-of-date brochure can confuse customers. Give the people creating your website and print one place to find the approved files, with someone responsible for keeping them current.
What to document
Keep approved logo versions, colour references for screen and print, typefaces, image guidance and a short description of the business. Add common templates and note who can approve changes. A concise guide that people use is more valuable than a long one they cannot find.
How old files creep back in
Problems often start with an old email attachment or a logo copied from a small image. They also happen when website text changes but sales documents do not. Check the materials customers see most often.
A workable system
Store the approved files in one shared location, include version dates and move old artwork into a clearly marked archive. When you ask for new work, share a link to the current files.
Brand Aspect can maintain the working brand files used across a website and managed print account, so new work starts from the current source.
Make one folder people can trust
Include a short “start here” note, approved logos for screen and print, colour references, the current brochure and a contact for approvals. Label files by purpose, such as “logo for website” and “logo for printing”, so suppliers can choose the right version.
Keep old versions in a clearly marked archive. Share a link to the current folder rather than relying on an email attachment that may be forwarded for years. Check that external suppliers can open what you send before the production deadline.
Test the system on one real job
Take a new business card or sales sheet from brief to proof. Can someone find the right logo, contact details, typeface and colour without asking around? Compare the result with the website and existing materials. Record the decisions that caused uncertainty, then add those answers to the guide. That makes the next job easier without turning the guide into a large rulebook.
See how we coordinate managed print alongside website work.
Planning a print job?
Tell us what you need to print, when you need it and what artwork you have. Andy will suggest a practical next step.