Local SEO helps search engines understand what you do, where you work and whether the business information they find is consistent. For a Surrey service business, that means being specific without creating thin pages for every nearby town.
Check the Google Business Profile
Use the correct business name, primary category, phone number, website and opening hours. Add useful photographs and keep temporary closures or changed hours up to date. The details should agree with the website and other established listings.
Ask for genuine reviews at the right time
A simple post-project request is easier to maintain than an occasional campaign. Do not script the praise or offer a reward. Ask customers to describe the service they actually received and respond to reviews in a useful, professional way.
Write service and location pages for people
A location page needs its own useful information: the service offered there, practical coverage, relevant examples and a clear contact route. Repeating the same paragraph with a different town name is unlikely to help a visitor.
Keep the technical basics clean
Check that important pages can be indexed, work well on mobile and have clear titles and headings. Add LocalBusiness structured data only when the details are accurate and match what users can see on the page.
Try the customer journey yourself
Search for your business name, open the result and check the phone number, service description and contact link. Then choose one important service page and ask someone unfamiliar with the business to explain what it offers and where you work. If they cannot tell, rewrite that page before creating more location pages.
A useful Guildford service page might explain the service, whether meetings are available locally, which areas you actually cover and a relevant piece of work. It should not imply an office, team or completed project in a place where none exists.
A small monthly review
In Search Console, check whether your important service URLs are indexed and which searches bring people to them. Compare a useful period with the previous one, and show the number of impressions and clicks beside percentages. Two clicks becoming four is a small change, even though it doubles. Read this alongside actual enquiries and seasonal changes before deciding what to rewrite.
Need help making the offer clearer? Start with our website packages.
Need help with your website?
Tell us what needs attention and what you need the website to do. Andy will suggest a practical next step.